We love Vegas we always visited about twice a year for conventions and other stuff. I built the social media, which gave us a big online presence, and we eventually grew out of the store there. It’s still mind-blowing to me that this is even happening! In Alabama, we had a small store in a little shopping center. NIGHTMARE TOYS first opened its doors in Madison, Alabama, but you’ve since relocated to Las Vegas. Thank God they did at least let me watch the movies, even if they didn’t always agree with some of them. I didn’t do it as a child because, although I could watch horror movies, my family still was like, “Oh, that’s a boy thing.” They weren’t going to buy me the toys or anything of that sort. I didn’t actually start until 2014 when I was already an adult. How old were you when you started collecting? At the time, I had a job that I needed to get away from, and Philip Martin, who’s my partner in this, said, “Let’s just open up a little store.” We owned other businesses, so we already had the business knowledge, and that’s how it all got started. I love collecting in general, but I really love horror toys.
People that want to be involved in horror usually want to act, direct, or write, but you wanted to own a horror collectibles store.
Afterwards, I saw the “Making of Thriller” video and it just kind of went from there. Horror and dancing are my two favorite things in life, both of which came from Michael Jackson’s “Thriller.” Watching that for the first time is what got me into horror movies and got me to like dancing as well. I’m just a small-town girl from Illinois that grew up in a middle-class family. You’ve built a following on social media, but introduce yourself to those who may not be in the know.
Kristy spent some time with Rue Morgue to discuss how for her, and collectors like her, NIGHTMARE TOYS has been a dream come true. Keeping her base informed about every step of the purchase process, from pre-order to delivery, marks a customer-first approach that is a breath of fresh air in commerce, and sets a precedent that any retailer, big or small, would do well to follow. Kristy Adams, owner of Las Vegas-based NIGHTMARE TOYS, started her business as a means to satisfy the wants of fellow collectors and is often one of the first places the hardcore hobbyist turns to in search of a new product. Luckily, brands like Fright Rags, NECA, and Trick or Treat Studios (among so many others) have been keeping closets full and shelves lined with a bounty of masks, shirts, and figures for bloodthirsty fans willing to part with the cash.
Horror collectors will attest that true fandom far exceeds the dark confines of the movie theater.
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